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The show must go on-line

“After 15 years, the Fashion Design Council of India-led India Fashion Week and Lakme Fashion Week will come together as the first joint Phygital Fashion Week. It marks a historic moment in the world of fashion weeks in India.”

Says, Sunil Sethi, Chairman FDCI

Any fashion world observer would know that Delhi and Mumbai have had their own respective fashion weeks for many years now. The Delhi-Mumbai rivalry is legendary with each of them claiming to be the real fashion capital. Over the years, both fashion weeks have left no stone unturned to out-frock each other with their unique announcements and buzzy social media campaigns. However, in a first, the Fashion Design Council of India-led India Fashion Week and Lakme Fashion Week will come together as the first joint Phygital Fashion Week. The first-of-its-kind event is slated to be held from March 16-21 and will be aired in parallel on both platforms. The event will also have a special ‘unity logo’ created to mark this momentous occasion. This significant coup, which no one saw coming, attempts to align, unite and cooperate to create new business opportunities and growth for Indian fashion industry, which has been beset by the pandemic.

The Phygital Fashion Week ushers in an era of positivity to drive growth in the industry in the post-pandemic world. Leaders of the industry — FDCI, Lakme and RISE Worldwide make history with this event, kickstarting of an era of effective co-operation and meaningful initiatives.

Combining forces Lakme Fashion Week jointly organised by Lakme & RISE Worldwide (formerly IMG Reliance) and FDCI will present a joint schedule this season at LFW.

The event will feature the best of curation and designers from Delhi, Mumbai and across India. FDCI & LFW will jointly present the Opening Show on 16th March and will culminate with the Lakme Absolute Grand Finale on 21st March. The event will also feature talent discovery programme GenNext for designers as well as promote modelling talent through FDCI’s #GetNoticed Model Hunt besides other innovations. Both FDCI and LFW will continue their buyer programmes launched last season as well.

In an interview, Sunil Sethi, Chairman FDCI commented: “The Fashion Design Council of India for decades has tirelessly worked to make the design industry lead from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast-changing world. Lakme, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”

Ashwath Swaminathan, Head of Innovations at Lakme said: “Our association with the Indian fashion industry runs deep as Lakme has been a key driver of its growth for the past 20 years. We look forward to this partnership opening up new avenues of growth for all stakeholders. We continue to remain true to the pillars of the Lakme Fashion week which are discoverability, sustainability and talkability as we present the best in Indian fashion & beauty this season to a global audience.”

Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide said: “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakme Fashion Week this season, as we RISE as one.”

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