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The Couple Who Made Leather Accessories Even More Fashionable In Indian Market

Founders of Da Milano, Sahil Malik and his wife Shivani Malik share their incredible journey, the scope of leather market in India, expansion plans and more.

Established in 1989, Da Milano was founded by the father of Sahil Malik. Started up with just one store in the market of Delhi, the brand prides itself in running 60 stores, under the control of Sahil Malik Da Milano.

After finishing his fashion designing in NIFT, he joined his family business in 2000. He decided to establish a chain of stores offering leather accessories at the time when Indian retail market was revolutionizing.

In a recent interview with Da Milano Managing Director, Sahil Malik and Director and his wife, Shivani Malik, they share about latest trends in fashion, market for luxury products in India and shopping of leather accessories. The USP of the brand is a unique range of well-crafted and designed leather products finished and styled with world-class machinery to meet the customer demands. They deliver front-end services with a philosophy that features customer orientation to explain every product detail and feature to the customers. Read the edited excerpts below:

1.How would you describe the market for luxury products in India? What do you expectfrom the future? 

Shivani: As of now, the luxury market is at a nascent stage, however we believe that this sect holds great potential for growth in the future! 

Sahil: This is just the beginning for luxury shopping in India. Having endured and overcome massive hurdles be it demonetization or COVID, people’s spending power is slowly increasing, sure to give the luxury market a more permanent clientele. 

2. What is the size of the market for high-end leather bags in India? At what rate is itgrowing? 

Shivani: The Indian market is an extensively very fast paced one. With a growth in exposureand interest alike, people are getting a lot more fashion conscious; thereby eager to invest in luxe handbags. 

Sahil: Influences from the western culture in adopting the latest fashion trends make for a majorfactor in leading an average person to spend a lot more on lavish accessories. 

3. What are the key features of Da Milano leather bags? 

Key features of our leather bags include: 

– A huge focus is on quality 

– The intricacies of design 

– Affordable luxury 

– Latest styles in all the trending colors 

– Great quality at the best prices 

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