As we head into 2021, the digital acceleration that started in 2020 is — if anything — picking up speed.
E-commerce sales continue to outpace brick and mortar and an ever-expanding array of retailers are angling in on beauty. But the exponential growth of digital goes far beyond sales. At the 2021 WWD India BeautyInc Digital Forum, will turn a lens on the key issues impacting business in the year ahead.
Topics will include leveraging data analytics to drive personalization, the evolution of social selling and emerging platforms that are driving community engagement. We’ll also look at how large organizations are pivoting to better optimize digital opportunities, and dig into next generation direct to consumer strategies.